Ken Smith sez: The Deering Milliken Research Corporation sponsored this visually striking production to push Agilon, a "new and better stretch yarn for stockings." A narrator tells us that "people want better, newer, more beautiful things" and that Agilon is superior to standard Nylon, which has "no standard for stretch." The rhetoric in this film is more or less typical, but its stylish visual look makes it memorable. Lots of leggy models and sparse fifties sets.
Drawings: horse and buggy, pink car drawn as if in motion
Background drawing of beachside
Woman in 20's style bathing suit twirling open parasol
Background drawing of roofed "cabana"
Woman in 1 piece bathing suit, someone throws her a beach ball ; she catches it and smiles at camera
Background drawing of drinking bar
Woman dressed in yellow flapper dress with cigarette holder in hand. She lifts leg seductively
Background drawing patio
Woman sitting at patio table reading magazine
B/W magazine pages of women's legs in stretch stockings
Huge WANTED across screen
Camera pans back, cut in 4 mannequin legs with stockings on
Sign of Deering Milliken Research Corp.
Bubbling chemist's flasks and beakers - camera pans back
Spinning logo for "Stockings of AGILON"
Spools of nylon, silk upright
Drawing, animation of nylon thread under magnifying glass
Titles : ORDINARY STRETCH NYLON & STRETCH
Large question mark over drawing of magnifying glass
2 polished fingers hold up 2 sticks with nylon fibers wrapped around them - fibers are stretched, then relaxed.
Woman in strapless "teddy" outfit & many necklaces holds up nylon stocking & smiles at camera
Same woman shown seated - barefoot - putting on stocking
MCU her 2 legs as she fastens stocking with garter
She lifts leg & seductively rubs hand up leg
CU hands unfolding unworn nylon stocking & stretching it both lengthwise & widthwise
MCU foot poised on vanity seat, stocking on hands enter frame & caress area between ankle and knee
Foot is taken off chair seat - camera pans to shot of knees. Hand caresses from knee to lower thigh
Shot of lower legs (from knee down) with high heels - automatically rotating on stand.
Camera pans up as legs continue to revolve
Woman in bra/girdle ensemble site seductively on edge of vanity seat - bends knee & kicks leg high into the air repeatedly as she stares into camera
Camera pans to different angle (behind) as leg kicks
Forest of mannequin legs in stockings - camera pans down
Logo - AGILON
Cover of VOGUE magazine - hand opens magazine to advertisement for AGILON
Animation - big white letters TV camera pans out to drawings of electronics - televisions, antennas, TV camera, all surrounding white letters (TV)
Repeat of forest of mannequin legs
MCU old TV set at sides bits of furniture, chair, lamp...
CU old TV set's screen and dissolves into 2 pairs of woman's legs dancing across screen - B/W
Camera pans out quickly - cut to 2 dancing women at LS with AGILON logo behind them
VS 2 women
MCU 2 legs - coming up form bottom of screen & placed foot to foot - camera pans back to 2 dancers
2 women stretch a stocking
TV logo - surrounded by drawings of stores stamped with YOUR STORE
Woman at counter flanked by 2 mannequin legs. She picks up stocking, shows it and stretches it.
Shot of lower leg on vanity seat
Shot of upper leg
Revolving mannequin legs in stockings
Logo - AGILON
CU woman holding thigh part of Agilon stocking.
Deering Milliken Co. (sponsor) Synthetics (Agilon) Agilon (synthetic fiber) Fibers Stockings Hosiery Clothing Models Fashion Women Gender roles Surrealism Television screens Television commercials Advertising Graphics (horse and carriage) Graphics (speeding car) Backdrops Set design Umbrellas Swimsuits 1890s Historical recreations Beach balls Stockings (silk) Silk stockings Cigarette holders Magazines (woman reading) Nylon stockings Body parts Graphics ("Wanted") Legs (artificial) Mannequins (legs) Signs ("Deering Milliken Research Corp.") Experiments Science Bubbling fluids Fluids (bubbling) Chemistry Beakers Fluids (color) Smoke (from fluids) Animation Nylon (under magnifying glass) Magnifying glasses Graphics (magnifying glasses) Yarn (stretching) Fingernails (women's, painted) Legs Auto-eroticism Jewelry Diamonds Bracelets (diamond) Vogue magazine Graphic ("T.V.") Television set Television commercials (singing) Feet Shoes Workers (sales) Models (fashion) Graphics ("star")